Sponsorship advertising is one of the most popular and fastest growing forms of marketing. Local sponsorships are a unique channel for your business to be seen in a casual and relaxed setting. By associating your company's brand with a venue that your target audience views positively, you are shaping attitudes and helping to generate a commendatory reaction to your brand.

 

Ultimately, your goal is to improve your brand perception by your target audience.This can happen in a variety of ways, including:

• "Good Neighbor": Local sponsorships are especially effective in generating goodwill from consumers because they see the sponsoring company as investing in the community and contributing to the community's economic growth.

• Competitive Differentiation: Sponsorships can set your company apart from competitors. Effectively, you are present and front of mind with your audience as part of a place they enjoy while your competitors are absent.

• Lead Generation: A benefit of increasing brand awareness through sponsorship is driving sales and/or creating positive publicity that drives new sales.

 

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship that a simple advertising exchange of value. An advertisement is a singular message placement while a sponsorship is an ongoing relationship.