Enable your brand to be top of mind with your target audience.
Strengthening your business image is one of the most valuable benefits of sponsorship.
The right location attracts highly interested customers.
Forming an emotional connection is half the battle of building brand loyalty and generating quality leads.
Sponsorship advertising is one of the most popular and fastest growing forms of marketing. Local sponsorships are a unique channel for your business to be seen in a casual and relaxed setting. By associating your company's brand with a venue that your target audience views positively, you are shaping attitudes and helping to generate a commendatory reaction to your brand.
Ultimately, your goal is to improve your brand perception by your target audience.This can happen in a variety of ways, including:
"Good Neighbor": Local sponsorships are especially effective in generating goodwill from consumers because they see the sponsoring company as investing in the community and contributing to the community's economic growth.
Competitive Differentiation: Sponsorships can set your company apart from competitors. Effectively, you are present and front of mind with your audience as part of a place they enjoy while your competitors are absent.
Lead Generation: A benefit of increasing brand awareness through sponsorship is driving sales and/or creating positive publicity that drives new sales.
An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship that a simple advertising exchange of value. An advertisement is a singular message placement while a sponsorship is an ongoing relationship.
Liquid has extensive experience and expertise in venue-based sponsorship programs. The combination of sponsorship, experiential and out-of-home media create very powerful and effective message opportunities for companies and organizations. With our network of digital media assets being located in “live, work, play” venues throughout the country, we have the ideal environment to create extremely strong relationships between brands and their target consumers.
Liquid Outdoor is an excellent choice to be your specialty leasing partner. Our last successes, our locations, and our relationships with municipalities and lifestyle centers enable us to offer complete, practical, and effective solutions to our clients.
Some Sponsorship & Experiential Examples
The opportunity is limited only by your imagination!
Watch Parties: sporting events, concerts, movie nights
Automobiles: displays, test drives
Experiential: pop-ups, mobile
Products: sampling, distribution
Amenity: exercise paths, skating rinks, amphitheaters
Brands: events, activations
Parades: themed walks
Prominent Locations: valet stand
Lifestyle Centers: digital kiosk (see below)
Liquid creates and executes programs that integrate a brand's message with the appropriate sponsorship opportunity, building a deep and long-lasting relationship with consumers.