The difference between geolocation data and actionable insight...
September 1, 2020, New York, NY - Liquid Outdoor Media, a leading boutique outdoor advertising company, announces it has partnered with Intermx, a geolocation data solutions provider, to deliver the first curated data partnership for their lifestyle digital kiosk network.
With locations in Los Angeles, San Francisco, Miami, San Diego, Indianapolis, Ft Myers, Orlando, Cleveland and Tampa, targeting over one million consumers weekly, Liquid is now able to access detailed visitor insights in near real-time to generate meaningful analytics.
This new Intermx solution, combined with Geopath measurement, will provide advertisers more visibility and insights into place-based digital media, including validated dwell times at these live-work-play lifestyle centers. The unique mixed-use nature of Liquid’s properties highlights the value of Intermx’s full population-based metrics, quantifying the continued exposure across shoppers, residents and workers.
Paul Ducharme, Managing Partner of Liquid Outdoor says “Intermx and Liquid worked collaboratively to create a custom, geocentric package that will make buying our digital media more transparent with credible, accurate audience data which will lead to more informative attribution and ROI analysis.”
“We’ve been privileged in our partnership with Liquid, jointly elevating how advertisers see data and its application to out-of-home media. Hearing how our data has further solidified Liquid’s client relationships with their new ability to provide visitor trends throughout this tumultuous time is so rewarding.” said Julie Folkers, VP of OOH Media Solutions at Intermx.
Liquid Outdoor Media is a technology-focused, boutique outdoor advertising company with over 55 static and digital billboards and over 150 digital interactive smart kiosks in 13 major metropolitan markets. Since 2008, Liquid Outdoor has been developing successful projects in both public and private spaces that generate significant ancillary income for its partners. Headquartered in Manhattan and with regional offices in Hopewell, NJ, Westchester County, NY and Miami, FL, Liquid has a talented team that prides itself on offering unique media assets with exceptional customer service.
Intermx LLC is a “data enablement” company focused on delivering geospatial population insights and the tools to best utilize that data. Based in Atlanta and with teams in 6 other cities across the world, Intermx works with companies to make sure their data sets, from any source, are harnessed and incorporated into their workflows to impact the quality of the business decisions being made.