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  • Writer's pictureHarrison McGowan

Liquid Outdoor New Moves For Strategic Growth Strategy

Updated: Feb 1, 2023

Cory Tucker, VP of Western Region

Liquid Outdoor Hires Industry Veteran Cory Tucker as VP of West Coast Sales; Promotes Baret Upham to Chief Revenue Officer

New York, NY – Liquid Outdoor Media today announced that Cory Tucker has joined their team as Liquid’s Western Region Vice-President of Sales. Tucker will be responsible for regional and national sales for Liquid’s billboards, wallscapes, street furniture, and lifestyle center digital kiosk network. Most recently, Tucker served as a Senior Account Executive at Regency Outdoor. His tenure in the industry stretches back to 2011, when he was a National Account Executive with Vector Media. “We had been on a long search for this newly created position,” said Chief Revenue Officer Baret Upham, “Cory’s experience, reputation, and sales philosophy is the perfect fit for our long-term goals, and we are thrilled to welcome him to the Liquid team.”

Baret Upham, Chief Revenue Officer

Liquid Outdoor Media also announced the promotion of Vice-President of Sales Baret Upham to Chief Revenue Officer. Upham’s new responsibilities include coordinating company sales, marketing, and operations to drive maximum revenues. As Vice-President of Sales, Upham oversaw regional and national advertising sales and business development in his previous responsibilities. “Since joining us in 2018, Upham has been crucial to our success as we continue to scale our digital inventory, expand into new markets and integrate our sponsorship division. His innate leadership, skill-set and experience make him the ideal fit to drive our strategic growth strategy,” says Patrick Sherry, Managing Partner.

Liquid Outdoor Media is a technology-focused, boutique outdoor advertising and sponsorship company with over 55 static and digital billboards, a one sheet convenience store network, and over 150 digital interactive smart kiosks in 13 major metropolitan markets. Since 2008, Liquid Outdoor has been developing successful projects in both public and private spaces that generate significant ancillary income for its partners. Headquartered in Manhattan and with regional offices in Miami, FL, Los Angeles, CA, Katonah, NY and Pennington, NJ.

This article was originally published in OOH TODAY on January 14, 2022

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